An innovative example of how technology can enrich teaching, Bridgeit used cell phones to improve instruction and increase primary school student achievement in math, science, and life skills. The program design gave remote schools and communities access to a vast range of locally developed or adapted educational content: teachers would download videos on their cell phones, which were connected to TVs in their classrooms. Initially launched in the Philippines as text2teach, the initiative benefitted 976,000 rural and urban students in 290 schools. With a grant from USAID, IYF adapted the programming for Tanzania, where it was known as Elima kwa Teknologia (Education through Technology), and thousands of primary school teachers were trained and more than 100,000 students benefitted.